Clean Beauty: 5 Organic Aussie Beauty Brands That You Must Try Now


When it comes to buying beauty products, people have become conscious of how brands produce and formulate their product lines. In fact, in 2019 alone, the market share for organic skincare products rose to 33%. While haircare products accounted for 33% of its market share.  

Ditching harmful chemicals also have its perks and long-standing benefits not just personally but for the environment. They are also beneficial to you long-term as they don’t use toxic additives that can be detrimental to your health.

Here are 5 organic Australian beauty brands that should be on your radar:


As a brand that truly lives up to its name, Pure is vegan, cruelty-free, gluten-free, sulphate and paraben-free, a carbon neutral business and utilises land waste plastic (LWP) bottles. Yes! Everything about their brand is geared towards developing a safer, more gentle, and environmentally friendly haircare formula one product at a time.

They’re also known for their formulation called Pure Complex. It uses the power of its natural ingredients like Argan Oil and Shea Butter. Their products also include natural additives such as sunflower oil, Kalahari, and Marula. 


Natural. Vegan. Australian. The brand who has a 35-year long history with hair products focuses on bringing gentle, honest and pure-range of trusted products that are 100% Australian-made. 

The haircare brand has 6 core formulas that it faithfully follows: Colour Protect Complex, vegan and cruelty-free, natural pure plant and flower extracts, no sulphates and parabens, environmentally friendly and Australian-made.


Combining the latest tech with natural ingredients, asap cosmeceutical skincare offers the highest quality of effective and affordable products. In its two decades of catering to Australian skincare needs, they offer products for men and women of all skin types.

Always working alongside science, their products are also exclusively offered to medical and skincare professionals. They also make sure that they only use environmentally friendly ingredients without all the harsh chemicals, plastic microbeads and animal derivatives. They never test on animals.

Clever Curl

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​​Aussie girls with curly hair can always depend on Clever Curl to take care of their hair. The brand is created by a group of Australian curly specialists so their range is exceptionally made and formulated to enhance those naturally curly locks.

Their products are formulated with as minimal ingredients as possible so that, “nothing gets in the way of beautiful natural curls.” You’ll also find Certified Organic Aloe Vera Juice and Rice Water Protein ingredients in their products to balance the nourishment, hydration, and strength of your hair.

ORI Lab by Nak Hair

Clean beauty science—this is the foundation Ori Lab by Nak Hair was built on. The brand’s luxurious lineup is carefully produced with plant-based ingredients that target a number of hair concerns like frizz, colour loss, curl enhancement, and dry hair.

The haircare brand also features collections with natural vegan ingredients, luxe botanicals, and pure essential oils to create and care for those luscious locks. Additionally, they believe in the role they play in caring for the environment. Ori Lab by Nak Hair uses recycled packaging, certified inks, papers, and materials as they remain committed to their Green Policy.