Get to Know: Alfaparf


Curly or damaged, dry or dull, fine or normal, oily scalp or dandruff, sensitive or unruly…. Alfaparf Milano Professional has something for that.

A true professional brand, Alfaparf define themselves by their innovation, by their willingness to embrace diversity, and by their Italian dynamism.

Through Innovation, they’re committed to evolving daily, keeping their finger on the pulse to find original solutions that help you to reclaim your look.

True to their Milanese roots, their Italian dynamism is inspired by a cosmopolitan and artistic approach to hair, drawing inspiration from all around.

Embracing diversity, the international brand respect the value of what makes us each different, and the problems each type of hair face. There is no universal standard of beauty - but beauty IS everywhere.

Which are the heroes? Let us share our favourite Alfaparf products - Italian dynamism always included.


For hair that is fine and requires a little more volume to fill out your look, the Alfaparf Semi Di Lino Volumizing Low Shampoo 250ml is your body-intensifying answer. Gently cleaning while helping to climate proof your hair from humidity and changes in temperature, its Volume Boost Complex fills out the hair fibre from inside! We reckon that’s pretty cool.

Speaking of cool… Cooler shades of brunette will struggle to find a better de-brasser than the Alfaparf Semi Di Lino Beauty Power To You Cool Brunette Trio Pack. Combining their Anti-Orange Shampoo and Conditioner with the Sublime Cristalli Liquidi, a rich blue pigment helps to tone down orange tints. Whether you’re a natural brunette or choose your colour, you’ll get results.

Blondes and silvers on the other hand can enjoy the violet pigment benefits of the Alfaparf Semi Di Lino Sublime Blonde and Silver Hair Ultra Concentrated Pigment Violet Ash 10ml. The clever pod format is designed to be mixed into your chosen Alfaparf Shampoo, so you can enjoy those colour-correcting benefits alongside your other haircare requirements!


One of the key Salon Style commandments is thus: Thou shalt always find weekly time for a mask.

For damaged hair, the Alfaparf Semi Di Lino Reconstruction Reparative Mask 500ml ought to be your weapon of choice. Strengthening and restructuring the hair fibre from the cortex, regular use improves hair strength by decreasing UV and pollution’s ability to penetrate the shaft.

It also improves hair’s strength using the power of ingredients rich in silicon, including Bamboo Marrow, while the Shine Fix Complex returns brightness to your lengths.

If your locks are getting crunchy and dry, return softness via nutrition with the Alfaparf Semi Di Lino Moisture Nutritive Mask 200ml. Cue more anti-pollution goodness, plus Nutri-Sugars for tasty, moisturised locks.

Here’s one you can mix with your Alfaparf pigments for a colour boost! The Alfaparf Keratin Therapy Lisse Design Rehydrating Mask 200ml returns hydration and smoothness to try hair in just five minutes.


When it comes to styling, prolong the possibility of your look with the Alfaparf Style Stories Thermal Protector 200ml. The thermo-active shield is sprayed onto dry hair before styling with heat tools to protect hair from the heat. While it doesn’t provide any hold, it will keep your hair safe from the damaging effects of your curler, straightener or tongs!

Finally, this elixir is for all the gods and goddesses that wish for softer, silkier hair. The Alfaparf Keratin Therapy Lisse Design The Oil 50ml is your smoothing solution for softer hair. Using Babassu oil, it’s ideal for dry hair and preventing split ends, it helps to ensure your salon treatments stay in place for longer.

From their vegan formulations to their salon-quality results and their ongoing commitment to innovation, Alfaparf exist to maintain your salon styles for longer with their extensive range of Shampoos and Conditioners, Masks, Styling products and more.

Salon Style love Alfaparf! Shop the Alfaparf range online at Salon Style, Australia’s online haircare, skincare and self-care destination. Place your Alfaparf order for same day dispatch and free shipping on orders over $50! 

Zoe Evans

She knows what works, and that's what she loves. She is a hair and beauty ̶a̶d̶d̶i̶c̶t̶ enthusiast. She researches this stuff for fun on a Saturday night.