What Is Clean Beauty? And Why It's so Important?


The beauty industry has been swept up by the clean beauty revolution, and it's not hard to see why.

But what does clean beauty mean, and why should it matter to you? 

As we celebrate National Clean Beauty Month this July at Salon Style, we're here to demystify this movement and explain why adopting this approach is crucial for your health and the environment.

Defining Clean Beauty

clean beauty market

Championing chemical free cosmetics and skin care without chemicals is more than just a passing fad-- it's a conscious lifestyle choice.

It's all about non toxic body products that are designed with your health and the environment at the forefront.

These ethically sourced products are free from harmful chemicals, toxins, and dubious ingredients. Instead, they leverage the bounty of nature to enrich your beauty routine.

At Salon Style, we're committed to offering natural cosmetics and gift sets that resonate with your values.

With non chemical skin care products, you can pamper your skin, hair, and body without the fear of harmful substances.

It's a celebration of natural ingredients that synergise with your body, providing a truly holistic beauty experience-- and this is why clean beauty matters.

Why You Should Switch to Clean Beauty

Pure Haircare

Your skin and hair deserve nothing but the best, and clean makeup and safe skincare brands deliver just that!

By choosing non toxic body care products or makeup without harmful chemicals, you're consciously prioritising your health and well-being.

Say goodbye to harmful additives that can irritate your skin and jeopardise your overall health.

But the clean beauty market isn't just about you! It also positively impacts our environment.

Using products free from harmful chemicals reduce their presence in our waterways and ecosystems.

It's a small but powerful step towards a more sustainable, eco-friendly beauty routine, and clean beauty kit.

Ingredients to Avoid

In the quest for natural beauty and skin care, it's essential to be aware of the ingredients that might be lurking in your beauty products even when you shop at clean beauty sites.

Many brands, even those that market themselves as 'natural skincare', 'organic' or non toxic brands, can sometimes use ingredients that are far from clean.

Here's a list of ingredients you might want to avoid and why:

  1. Parabens: Often used as preservatives in beauty products, parabens can disrupt hormone functions, potentially leading to increased risk of certain cancers.

  2. Synthetic Fragrances: These can cause allergies, respiratory issues, and other health problems. Instead, look for products that use natural fragrances or are fragrance-free.

  3. Sulfates: Commonly found in shampoos and cleansers, sulfates can strip the skin and hair of natural oils. Opt for sulfate-free products, especially if you have sensitive skin.

  4. Phthalates: Used to increase flexibility in nail polishes and fragrances, phthalates have been linked to endocrine disruption and other health concerns.

  5. Formaldehyde: A known carcinogen, formaldehyde-releasing preservatives are used in many cosmetic products.

  6. Mineral Oil: Derived from petroleum, mineral oil can clog pores and prevent the skin from breathing naturally.

  7. Talc: Found in many powders, talc has been linked to respiratory issues and other health concerns.

Clean Beauty Influencers Making Waves



Ever noticed how some beauty influencers are all about natural and toxin free skin care these days? That's the clean beauty movement in action, and it's taking over the internet!

People like Emily Banks of Depths of Beauty and Claire of Gone Swatching xo are leading the charge in clean beauty Australia.

And they're not just talking about makeup and skincare in their clean beauty blog!

They're also sharing real stories, giving honest clean beauty reviews, and teaming up with brands that care about what goes into their chemical free skin care products.

Thanks to them, more and more of us are learning why it's cool to care about clean beauty. And guess what?

Brands are listening, and we're seeing a boom in products that are good for us and the planet.

Introducing Our Clean Beauty Category

We've taken our commitment to clean beauty a notch higher.

Welcome to our newly launched Clean Beauty category, meticulously curated to cater to your clean beauty needs!

Now, you can effortlessly browse through a broad spectrum of products that meet the highest clean beauty standards.

Explore our Clean Beauty page and uncover a wealth of options from reputable beauty brands that share our passion for clean, safe, and effective beauty solutions.

We've made it simpler than ever to find the perfect clean beauty products that align with your preferences and values.

Clean Beauty vs. A+ Clean Beauty

We understand that not all clean beauty products are created equal. That's why we've gone the extra mile to introduce our A+ Clean Beauty products.

These are the cream of the crop in clean beauty, handpicked to meet even the most stringent standards.

When you choose A+ Clean Beauty products, you can rest assured that you're treating yourself to the finest that nature has to offer.

Our A+ Clean Beauty collection features products that not only meet strict clean beauty criteria but also deliver exceptional results.

Experience the magic of Mother Nature's potent ingredients combined with cutting-edge science for truly transformative beauty experiences.

Did You Know?

  • Kerasilk: This Italian hair care brand is renowned for its innovative products that use natural ingredients to deliver salon-quality results. Kerasilk recently reformulated its entire line of products to be vegan and cruelty-free. The brand also uses biomimetic silk, which is a plant-based alternative to animal-derived silk.

  • Pure and Juuce: This Australian hair care brand uses 100% land waste plastic bottles for its products. The bottles are made from recycled sugarcane, which is a sustainable and renewable resource. Pure and Juuce also use vegan and cruelty-free ingredients in their products.

  • Alfaparf Benvoleo: This Italian hair care brand is committed to using clean and sustainable ingredients in its products. The brand lists the percentage of naturally derived ingredients on the front of each bottle, so you can be sure that you're getting a product that is good for your hair and the environment.

  • ORI Lab: This Australian skincare brand uses certified organic ingredients in all of its products. The brand is also cruelty-free and vegan. ORI Lab is committed to using sustainable practices in its manufacturing process.

  • Everecents: This Australian skincare brand is 100% solar powered and ISO 9001 accredited. Everecents uses natural and sustainable ingredients in its products, and it is committed to giving back to the environment.

  • Davines: This Italian hair care brand is a certified B Corp company. B Corp companies are businesses that meet rigorous standards of social and environmental performance, accountability, and transparency. Davines is committed to using sustainable practices in its manufacturing process, and it uses vegan and cruelty-free ingredients in its products.

  • Schwarzkopf: This German hair care brand recently reformulated its famous Bonacure range to be all vegan and use sustainable packaging. The new Bonacure range is made with plant-based ingredients and it is packaged in recyclable plastic bottles.

The Future of Clean Beauty


The clean beauty movement is here to stay.

As more consumers become aware of the harmful ingredients present in conventional beauty products, the shift towards clean, non-toxic skin care and makeup is inevitable.

The future looks promising, with more brands joining the clean beauty bandwagon and offering products that are not only safe for the skin but also environmentally friendly.

The Bottom Line

Welcome to the new era of beauty where clean, green, and conscious choices reign supreme.

If you've ever wondered how to find clean beauty products that truly align with these principles, you're in the right place.

Embrace the clean beauty movement, and let your beauty routine radiate with the goodness of nature.

Make July your Clean Beauty Month and explore our Clean Beauty category!

We're all about providing you with the best beauty solutions that prioritise your health, wellness, and the environment.

Join us on this exciting journey towards a healthier and more sustainable beauty routine!

Jillian O.

Jillian is a marketing pro of 10+ years learning to live slowly and consciously in a small surfing town with her smol hooman. Her self-care must-haves are: Allan Watts mixtape, iced coffee, and a good end-of-day face cleanse.