All About TikTok’s Obsession with the Clean Girl Aesthetic


If there’s anything we’ve noticed since the renaissance of TikTok is that it’s been an interesting hub for beauty and fashion trends. From sun blush to curtain bangs to cottagecore and even viral beauty products to buy, there’s a hodgepodge of trends we can hop on and see if we like it ourselves.

The latest on TikTok’s obsession taking over and probably dominating your FYP is the “Clean Girl Aesthetic.” Search for #cleangirl and you’ll find a variety of ways Gen-Zers want to live the life of what it’s like to be put together. Here is everything you need to know about this aesthetic. 

Who is a clean girl?

Clean girl is fresh. Clean girl is a minimalist. The clean girl has got her life together (at least on the outside). The looks are expensive but very aspirational. She’s what you want to strive for—a put-together minimalist girl boss. Think Rosie Hungtington-Whitley, Hailey Bieber, Bella Hadid, and Zoe Kravitz.

@ckazha i’ve had the clean girl aesthetic all over my fyp and i love it @ellorecollective #fashion#style#ootd#grwm#thatgirl#cleangirl#bellahadid#kendalljenner#zara#aritzia#fitcheck#aesthetic#neutraloutfit#neutralaesthetic#chanel#dior#blairwaldorf#pinterest#nyc#k18hairflip ♬ original sound - johngalope_ on IG ✨ - John Galope✨

Fashion-wise, the clean girl aesthetic wears the basics, a white tee, baggy denim jeans, and sneakers. Sometimes, a blazer will figure into the look, too. Other closet staples also include crop tops, high-waist denim, and athleisure clothing. No loud prints and bold accessories here.

Master the clean girl look

The thing about this aesthetic that has won over TikTokers is that it plays on fresh, glowing skin as the main event of your face. Your overall look should come off as understated elegance by highlighting your natural features with fewer products. Less is more with the clean girl aesthetic.

@fentybeauty @stxph.h showin us how to cop that viral #cleanlook with a full face of Fenty! 🧼💫 Have y’all tried out the #cleangirlmakeup trend yet? #cleanmakeup ♬ original sound - Fenty Beauty

It starts with skincare

Since skin is a major feature of the popular aesthetic, a consistent skincare regimen should always be a priority. Exfoliate your skin to get rid of dead skin cells to get rid of dullness. Add hydrating serums and nourishing moisturisers to your routine to make the skin look dewy and supple. 

Don’t forget your SPF to protect your skin from the sun, harsh UV Rays, and environmental elements.

For a full sun protection regimen, we recommend a targeted serum to boost cellular activity Bioline Jato AGE Beauty Secret Serum, lip care for your pucker like the asap hydrating lip balm SPF 15, environmentally-friendly sunscreen Aspect Sun Envirostat ‘On The Go’ SPF50, and a continuous hydrating cream like Dermalogica Smoothing Cream.

Keep hair neat, simple, and shiny

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A post shared by Rosie HW (@rosiehw)

There’s one hairstyle that has made this TikTok trend easily recognisable, it’s the neatly pulled-back ponytail that clean girls have been sporting. If it isn’t wash day yet, you can use a dry shampoo to refresh your mane before putting it in a bun. You need to tame those flyaways for this sleek look. 

If you have washed your hair, you can add a hair serum or hair oil to add some shine to your effortless look. You can strengthen and nourish your hair with the Davines Oi and Alfaparf Cristalli Liquid. Use dry shampoo like the Nak Dry Clean Shampoo or Keune Style Refresh Dry Shampoo for an instant fresh-feeling hair.

Makeup that highlights your features

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A post shared by Bella 🦋 (@bellahadid)

The clean girl aesthetic uses fewer products than the Instagram makeup trend. Enhance your features by feathering your brows with an eyebrow gel, flushed cheeks, curled lashes and a nude glossy lip.

You can also contour your face to add dimension to your cheekbones, forehead, and jawline.

Hopping on the Clean Girl trend takes some dedication starting with your skincare and sporting a sleek hairstyle. Your fashion staples will further accentuate the entire look to give off that “I know what I’m doing” vibe.

Try a lightweight and long-lasting foundation like the Aspect Minerals Liquid Foundation or asap Pure Skin Perfecting Mineral Foundation for a natural finish. To add the signature Clean Girl look, groom and highlight your brows using the Eye of Horus Sculpting Clay with the asap Pure Dual Eyebrow Brush.

Zoe Evans

She knows what works, and that's what she loves. She is a hair and beauty ̶a̶d̶d̶i̶c̶t̶ enthusiast. She researches this stuff for fun on a Saturday night.