Keracolor Fade Effect Color Fading Shampoo 288ml

Keracolor Fade Effect Color Fading Shampoo is your go-to solution when it’s time to tone things down. Whether your colour is too vibrant, or you’re ready to try a new hue, this sulfate-free, colour-fading shampoo is designed to gently lift and fade direct dye pigments—without damaging your hair.

Formulated with a unique blend of Vitamin C, Keratin, Biotin, and Coconut Oil, Fade Effect works to cleanse, fade, and nourish all in one step. It instantly helps dull intense tones, making colour transitions smoother and more manageable. Pair it with Keracolor Clenditioner for added hydration, or follow up with Purify Plus for enhanced strength and shine.

Ideal for use with Keracolor’s Color + Clenditioner range or any direct dye, this shampoo supports healthy hair while helping you regain control of your colour.

Highlights & Features:

• Colour-fading shampoo for direct dye hair colours
• Instantly helps fade, dull, and erase unwanted tones
• Vitamin C-infused for gentle colour lifting
• Nourishes with Keratin, Biotin, and Coconut Oil
• Sulfate-free, paraben-free, and gluten-free
• Cruelty-free & made in the USA
• Works beautifully with Keracolor Clenditioner and Purify Plus
• 288ml bottle

Results may vary depending on hair type, condition, and dye intensity.