Theorie Purple Sage Brightening Shampoo 400ml

$23.75 $27.95

A toning shampoo formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and both can become parched, losing bounce, softness and resilience.

This exclusive formulation is infused with keratin to seal pores and reverse damage. Grapeseed oil and helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.


  • Brightens blonde and silver hair
  • Colour repair formula
  • Neutralizes brassy and yellow tones
  • Leaves hair stronger and smoother


    Saturate hair with this brightening shampoo and work into lather. Rinse thoroughly.

    For greatest color repairing and conditioning results, use with Purple Sage Brightening Conditioner and adjust frequency of use based on discoloration level.

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