It's common knowledge in the hair world that Olaplex creates great, innovative products that deliver amazing results. I'm a long time bleach-on-scalp girl with hair that's a very light, creamy, icy blonde. Naturally being a medium shade brunette, my hair cops a lot of heat and chemicals to achieve my colour - so I need home hair maintenance and care products that keep my hair strong, healthy, hydrated, nourished, protected, and shiny. That's why I use Olaplex products, especially their No.5 Bond Maintenance Conditioner. It gives my hair everything it needs, every time. By using Olaplex's No.5 conditioner, my hair always looks and feels soft, healthy, hydrated, and nourished. Whilst I'm lucky enough to have strong hair strands that can take the bleach abuse, I have no doubt that if it wasn't for this No. 5 Bond Maintenance Conditioner (and other Olaplex products) my hair would not be in as brilliant of a condition as it continues to be in today. Thank you Olapex, and thank you Salon Style for selling this product to the general public at such a good, competitive price!