Why our customers are giving this product 5 stars

We're usually great at sniffing out products that are total hits! The ones that you'll always have in your cult cabinet, but this time our customers told us what product they LOVED. This blow-dry straightening cream has been around for years, it's adored by hairdressers and if you really want that silky, sleek finish without any frizz then the L'Oreal Professional Absolut Repair Lipidium Reconstructing Blow-Dry Cream is for you. The Blow-Dry Cream is a heat protection cream that repairs damaged hair fibres while making the hair look smoother and shinier. 

After my first use of this product, my hair felt stronger and looked much healthier than what it actually is. The exclusive Lipidium Complex has been designed to target each part of the hair fibre sealing the damaged hair making it look smoother and shiner. 


 What people had to say? 

 'Love this product as I straighten my hair daily stops it from getting dry and frizzy'

- Kathy C. 


'Excellent product really does protect and reconstruct the hair. Wouldn't use anything else.'

- Jan S.


'Love this product. My fine hair had become very dry and damaged from colour and heat and this cream was fantastic. Made my hair feel and look healthy and nourished.' 

- Charmain W. 


'My hair hasn't looked or felt this good in a long time, highly recommend. Thanks also for a great price and speedy postage.' 

- Grace D. 



  • Strengthens

  • Repairs

  • Reconstructs

  • Protects  

How to use

Apply to towel-dried hair. Blow-dry or straighten as usual.